"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."- Maya Angelou
Vocal Dynamics 38%
Verbal Message 7%
How can you measure the effectiveness of a motivational speaker? And answer questions such as, “how much information did each individual audience member retain, how will they change and by what percentage will their impact increase, as a result?”
While some things cannot be measured, laughter is contagious. It's also a proven method of attaining higher levels of data retention, engagement and open-mindedness to different perspectives. Shannon's ability to connect with people first and foremost sets the stage for the important work to be done.
"A growing body of research suggests, well-planned, appropriate, contextual humor improves performance by reducing anxiety, boosting participation and increasing individuals' motivation to focus on the material." - American Psychological Association
Shannon’s theory is that to be a successful speaker, it is a requirement to create inspirational experiences that move people. And with the average verbal retention rate at 7%, she has uncovered
an opportunity to go above and beyond that. Shannon's keynote presentations are customized and tailored to every group and her powerful messages impact every audience at every meeting, regardless of size or industry.